SELA Promotions - Case Studies

Case Study: A Cheese-y Promotion

Aug 12

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

Case Study: Don't Run from this Promo!

Jul 6

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

Case Study: Stick to the Schedule

Jun 21

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

Case Study: Keeping it All Together

May 23

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch Ful...

Industry Deep Dive: Salons & Spas

May 8

Salons and spas are part of a booming industry that continues to grow yearly as the demand for beauty and wellness services is at an all-time high. From haircuts and manicures to massages and facia...

Case Study: Save the Date, Save the Day

Apr 23

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: A Golfer Giveaway

Apr 1

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Mar 17

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design-fondly known as The Party Cup™. It's double-wall insulated, so it keeps refreshments cool on the beach while the talent...

Case Study: Adventure Awaits

Feb 23

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyle...

Case Study: A Not-So-Silly Idea

Feb 16

An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...

Case Study: Real Modern Recognition

Jan 17

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

Case Study: Too Hot to Jot

Dec 19, 2025

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

A Case Study in Promo: A Medieval Dinner Theater Chain

Nov 4, 2025

Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...

Case Study: The Techno Pup!

Oct 20, 2025

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

Case Study: Rock out on the Run

Oct 5, 2025

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use ...

Case Study: Practice Putting

Sep 13, 2025

2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...

Case Study: Lunchtime Appreciation

Aug 29, 2025

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

Industry Mini Dive: Bars & Restaurants

Aug 21, 2025

The bar and restaurant industry is a thriving and competitive field that caters to a wide range of customers looking for delicious food, refreshing drinks, and a welcoming atmosphere to enjoy a mea...

Case Study: This Promotional Product is in the Bag

Aug 7, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Jul 30, 2025

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Case Study: Custom Caps with a Budget Cap

Jul 9, 2025

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

Industry Deep Dive: Pet Industry

May 27, 2025

The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...

Case Study: Wheelie Important Paperwork

May 20, 2025

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

Case Study: These Calendars Aren't Week

May 12, 2025

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Case Study: Raise Your Glass

May 5, 2025

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Case Study: A StuPENdous Promotion

Apr 21, 2025

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

Case Study: Snap a Pic!

Mar 24, 2025

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Case Study: Piece of Cake

Mar 10, 2025

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

Case Study: Travel Industry

Dec 22, 2024

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...

Case Study: Improve Sales and Traffic

Nov 30, 2024

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

Case Study: The Write Way

Nov 16, 2024

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of ...

Case Study: Wave Hello to Promotions

Nov 9, 2024

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

Case Study: Roll Up in Style

Oct 18, 2024

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Oct 11, 2024

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the mount...

Case Study: Snack Pack It!

Aug 21, 2024

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating ...

Case Study: Brighten Their Day

Aug 14, 2024

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

Case Study: A Wedded Keepsake

Aug 7, 2024

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for t...

Case Study: Celebrate Milestones

Jul 9, 2024

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

Case Study: Raise Your Glass!

Jul 1, 2024

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

Case Study: Work it Out!

Jun 2, 2024

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

Case Study: Time for a Rebrand

Apr 27, 2024

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

Case Study: Take a Map!

Mar 15, 2024

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Feb 14, 2024

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

Case Study: It's in the Bag

Feb 7, 2024

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

Case Study: Don't Bottle It Up

Jan 9, 2024

An oil gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to w...

Case Study: Sometimes You Just Need to Vent

Jan 1, 2024

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Case Study: Insuring Happy Employees

Dec 25, 2023

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end ...

Case Study: Paw-se and Appreciate the Little Things

Nov 25, 2023

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

Case Study: Pillow Box

Aug 21, 2023

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

Case Study: A Hole in One Promotion

Jul 15, 2023

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

Case Study: Let Them Eat Cake!

Jun 15, 2023

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

Case Study: Recycle, Reuse, Read a Book!

Jun 8, 2023

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

Case Study: Inking Impressions

May 24, 2023

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

Case Study: Jamming Out

May 17, 2023

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a "passport" to take to different stores within the mall for st...

Case Study: Life of the Mardi

May 10, 2023

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wan...

Case Study: A Shoe-In

Apr 3, 2023

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

Case Study: Charity Fundraiser

Mar 27, 2023

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Nov 5, 2021

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you'd love to snag an advertising deal with? Brands like Tra...

Case Study: Promo'd to a Tee

Jun 14, 2021

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual "give back" day where employee groups volunteered in their communities. The compan...

Case Study: Back in Business

May 30, 2021

A behavioral health practice was preparing to reopen when shelter-in-place orders were lifted. However, they needed a way to communicate the enhanced safety protocols they put in place to patients ...

Case Study: Make a Spectacle

Mar 19, 2021

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Case Study: Sharper Students

Aug 11, 2018

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

Success on Campus

Mar 22, 2018

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...